T H E B E S T O F Y O U , 2 0 1 7
Who is The Best Of You? - This seems like a simple question.
Yet, most of us will need a while to think about it. And that is what The Best of You movement is
about — finding quiet moments in our busy lives to take stock of our accomplishments and appreciate our lives.
In asking this question, the movement wants to inspire others to celebrate the accomplishments,
life experiences and the people that have brought out the best in you.
about — finding quiet moments in our busy lives to take stock of our accomplishments and appreciate our lives.
In asking this question, the movement wants to inspire others to celebrate the accomplishments,
life experiences and the people that have brought out the best in you.
Started in 2014 by Julie's Manufacturing, this movement is powered by these tributes to one’s
life accomplishments and experiences. Coming from all walks of life, these are tributes that speak of courage,
regret, community, love, encouragement, redemption and, most of all, empowerment.
life accomplishments and experiences. Coming from all walks of life, these are tributes that speak of courage,
regret, community, love, encouragement, redemption and, most of all, empowerment.
While people shared their stories, many others were inspired and even empowered by their words.
With these stories, the movement hopes that they will go on to encourage and spur on others.
With these stories, the movement hopes that they will go on to encourage and spur on others.
P E R S O N A L I T I E S
A total of six personalities were each chosen from various walks of life for both Malaysia and Singapore's The Best Of You 2017 annual campaign.
Art Directed by Visual Artist, Alecia Neo & Hiro Kawaguchi, [kloo]; Assisted by Eudora Koh
Art Directed by Visual Artist, Alecia Neo & Hiro Kawaguchi, [kloo]; Assisted by Eudora Koh
P O S T C A R D S
Various collaterals such as Postcards, Bookmarks, Storybook, Newsletters were produced for
The Best Of You 2017 event. Collaterals were circulated to various local primary and secondary schools,
used during public mini and finale exhibitions at heartland malls, libraries as well as used for
promotional purposes with partners & vendors.
The Best Of You 2017 event. Collaterals were circulated to various local primary and secondary schools,
used during public mini and finale exhibitions at heartland malls, libraries as well as used for
promotional purposes with partners & vendors.
Art Direction & Design: Eudora Koh
S T O R Y B O O K
A storybook was produced with a collection of stories submitted online as well as during
public mini and finale exhibitions. A large selection of English, Mandarin and Malay stories were
chosen to accommodate to The Best Of You targeted audiences from mainly Malaysia and Singapore.
public mini and finale exhibitions. A large selection of English, Mandarin and Malay stories were
chosen to accommodate to The Best Of You targeted audiences from mainly Malaysia and Singapore.
The 2017 storybook also features interview items of our artists, collaborators as well as the
Founder of the social movement. You can also find highlights and the history of The Best Of You movement in the book.
Founder of the social movement. You can also find highlights and the history of The Best Of You movement in the book.
Art Direction & Design: Eudora Koh
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Client: Julie's Manufacturing
Creative Director: Hiro Kawaguchi, [kloo]
Designers: Eudora Koh, Lau Wai Yi
Designers: Eudora Koh, Lau Wai Yi